Facebook Will Crack Down On Unwanted Ad Targeting By Email
The company added that the tool wasn’t in response to a
specific incident. However, the firm does expect to reexamine its involvement with
outside data measurement partners to ensure handle info in a responsible way.
Whether or not this is a reaction to Cambridge Analytical, there’s
no question that Facebook has been improving its privacy controls in the days
since the data sharing scandal became public.
In addition to slapping restrictions on third-party data
providers, it recently introduced a simpler way to manage and delete data on
your phone.
Facebook wants you to know what you are sharing and where
that data is going. The main question here is implementation: how this
permission tool work?
Facebook declined to elaborate, so it’s difficult to say
whether the tool will actively enforce the email requirements or just obtain
promises. If it’s latter, that could be a problem.
Facebook’s terms didn’t prevent the misleading data
collection and sharing in the Cambridge Analytic mess – a stern warning isn’t
likely to deter unscrupulous advertisers bent on collecting your email info
without asking.
