ESB
professional/Shutter stock Amazon has reported hired its own cleaning crew for
a new service called Amazon Home Assistants. It’s a part of a pilot program in
Seattle that involves Amazon’s cleaners coming to customers’ houses to clean
for them, Bloomberg reported.
The
cleaners can be booked on Amazon Home Services, which previously only connected
customers to independent contractors. Amazon is bringing its in-home cleaning
in-house.
Bringing
the cleaning in-house allows for Amazon to have greater control over the
products being offered on its site, much like Amazon’s private-label goods
allow it more flexibility with things like pricing and inventory.
“All
our technicians are Amazon employees who are trained professionals,” the Amazon
Home Assistants advertisement reads. “We use 100% eco-friendly and kid-safe
cleaning products which are rated 4 stars and above on Amazon. All our services
are backed by our happiness guarantee. If you are not satisfied, we will come
back and fix any problems”.
The
crew will clean, take out the trash, do laundry and do dishes. The service is
currently only available in the Seattle area. The new in-house service
indicates a renewed focus on the Amazon Home Services platform, which has
remained somewhat of a secret even among frequent Amazon customers.
Amazon’s
in-home services are likely to become more important as services are like to
become more important as the company focuses on delivering experiences inside
the home, like smart-home consultations or installations of programs like
Amazon key.
Amazon
Key itself is a perfect candidate for synergy with Amazon’s new cleaners.
Since, the cleaners are Amazon employees, customers could be more likely to
trust the cleaners to come inside their homes while they are not there.
By
the same token, introducing another use case for Amazon Key may increase
adoption of program for those customers on the fence about it. Amazon’s
cleaning service also puts it directly in competition with other home-service
platforms that connect customers and cleaners, like Yelp and Handy.
